Why Promotional Drinkware works

Up to 53% of U.S. consumers own promotional drinkware, and you're probably one of them! Just think of all the various water bottles, plastic cups, or coffee mugs you have tucked away in your cabinets. Do any of those proudly sport the name or logo of your favorite brand, your old alma mater, or a local business? 

Branded drinkware checks off all the points for the perfect promotional product: it’s useful, timeless, and easily personalized. It's not a seasonal thing. People will always be thirsty! Whether they're enjoying a rich cup of hot chocolate in the middle of winter, or filling up a water bottle before a summer jog, drinkware is a great long-term way to promote your brand. 

4 Fun Facts About Custom Drinkware:

From the Global Advertising Specialty Impressions Study, V. 4 and Global Advertising Specialty Impressions Study 2016 Edition.

• 61% of consumers in the states of Washington and Oregon own branded drinkware, making the Pacific Northwest the current top fans of this type of promo product.
• Do you have a target demographic you’re trying to reach? Promotional drinkware seems to be most popular among consumers under the age of 35. That’s 25% of 21 to 34-year-olds, compared to 20% of 35 to 54-year-olds.
• Women (24%) seem to prefer branded drinkware more than men (17%) do.
• Which party is partial? Democrats (23%) own more drinkware than those who identify with the Independent or Republican parties.  

Thinking drinkware may be your next promotional product investment? Here are five popular options to consider:

Water Bottles

Do you have a company retreat or big outdoor event coming up? Water bottles are a great pick to promote during the spring and summer. Plus, these reusable bottles are favored for being more eco-friendly than their throwaway plastic bottle competitors. Your branded bottle is much more likely to be the go-to choice the next time its owner heads to the gym, meaning your brand gets even more time in the public eye.

Coffee Mugs

You don’t have to be a coffee drinker to own coffee cups – there’s so much you can make in them, like hot chocolate, tea, soup, or even microwavable snacks. Some people collect them, others re-purpose them (your new desk pen and pencil holder, anyone?). You’re just as likely to find branded mugs residing at someone’s office as you are to find them at home, so your brand still tallies up views. 

Tumblers & Travel Mugs 

Designed for on-the-go convenience, many travel mugs and tumblers feature stainless steel interiors to keep drinks warm as long as possible. Some travel mugs include handles to give you a comfortable grip, while tumblers tend to ditch the handle for a completely smooth surface. Both can easily be customized with your brand colors, with plenty of space for a sizable logo or personalized messages.

Acrylic Cups with Straws

This style of promotional cup is a great giveaway for outdoor use, and a lifesaver for parents with kids. The secure plastic lids ensure nothing falls into your cup and prevents huge, instant messes if spilled. The included straws make it easy to sip your favorite drink, whether you're in your backyard or down at the beach. 

Shaker Bottles

Health and wellness has never been bigger, so it’s no surprise how popular shaker bottles have become. Similar in appearance to water bottles, this type of bottle includes a shaker ball that mixes up additives like protein or sports drink powders. Another great way to give your brand some spotlight time at gyms or sporting events!

Like something you saw? Shop the drink-ware from Connecticut Advertising featured in this post:

Water Bottles - Cool Gear® Chiller Stick Sport Bottle 22oz

Coffee Mugs - Bistro Ceramic Mug 12oz

Tumblers - Colored Acrylic Tumbler - 16 oz.

Travel Mugs - The Commuter - 16 oz. Auto Mug-Sip Lid

Acrylic Cups with Straws - The Patriot - 20 oz. Travel Tumbler

Shaker Bottle - Cool Gear® Protein Shaker 24oz