Is This the End for Print Catalogs?

“Here, take a catalog!”

“No, it’s okay. Do you have a website?”

Print catalogs were once a priority to advertisers. They were a reliable and necessary channel to get business across. The growth of technology has severely impacted the need for print catalogs. Print has been disappearing ever since transactions and shops have become available online. Digital has become the new medium, but there are still people who prefer print. 

Print catalogs may be a thing of the past, but they will benefit your company if you give them a chance! Think about it. They will always be:

Convenient

Computers are not always available, but paper will be there whenever you need it. Whether these catalogs are placed in offices or showrooms, people will have a constant reminder of your brand.

More Informative

The internet is too simplified. In print catalogs, you have all the information there in detailed descriptions.

Easy to Share

Self explanatory.

Engaging

Customers are more attentive when flipping a page than scrolling online. They can’t click away or get distracted by an ad. Catalogs can also be picked up and read over and over again. 

Professional

It’s a good idea to have more than one channel to spread your message. We aren’t saying you need to remove your websites and social media pages, but adding a print catalog would make your brand more established and credible. You’ll even be more accessible, especially to those who aren't tech-savvy or use a computer.

Trustworthy

Would you ever buy a car online without looking at it in person? Customers are more comfortable making expensive purchases when they are looking at a tangible item.

Should we be putting print catalogs to bed or giving them a fresh start?