How to Create a Successful Marketing Campaign

The honest answer: Promotional Products

Arby's, Comcast, Elizabeth Arden, GEICO Direct, Iowa State Fair, Nintendo and Toys "R" Us are just some of the big names that have reached their goals from the use of promotional products. Don't believe us? Take a closer look at some success stories gathered from Promotional Products Work:

Comcast

Comcast wanted to minimize the amount of customer service employee sick time taken during customer rate hikes and plan changes. To achieve this goal, Comcast created "Stress-Free Excursion" kits that held personalized lip balm, cookies, gum, an info wheel and an over-sized pen. These promotional kits were given to Comcast employees as a fun and memorable way to learn more about stress. As a result, sick days taken and employee turnover dropped to under 1% after a month into the campaign.

Elizabeth Arden

Elizabeth Arden released a new fragrance in New Zealand and aimed to sell $575,000 worth of it and all products related to Britney Spears Curious.The company ordered customized wristbands that doubled as fragrance testers. After the fragrance wore off, customers were able to keep the wristband as an accessory. After three months, they reached their goal of $575,000. This promotional product helped them reach their target five months before their proposed date.

GEICO Direct

GEICO Direct planned to increase their sales in a two month period.To improve their sales, GEICO Direct was inspired by their sponsorship with NASCAR and created a campaign after them. "GEICO 500" caps, flags, mini tire-pressure key chains, smart mugs and race fan kits were given away at their regional rallies. GEICO Direct's corporate business went up by 9.4% and their productivity increased by 14.3%. GEICO Direct benefited from their use of promotional products.

Iowa State Fair

The Iowa State Fair wanted a marketing campaign that would give them record-breaking attendance and revenue for their Blue Ribbon Foundation.They designed an engaging campaign called "The Rock n Round the Grounds". Some of the promotional products used were t-shirts, guitar fans and bandanas. They ultimately raised a record-breaking $424,000 for the foundation and had their biggest crowd to date.

Now that you've seen their success stories, are you ready to invest in Promotional Products that'll create your own?