Generation Z, born between 1997 and 2012, represent today’s youngest workers and comprise between a quarter and a third of the current U.S. workforce.

Like every generation before them, their values and behaviors are defined by the individual and societal circumstances of their upbringing. For Gen Z, formative considerations include the ubiquity of the internet and social media, global and domestic terrorism, political unrest and polarization, climate risk and the COVID-19 pandemic.

As a result, members of this generation tend to be digital natives and social progressives – voraciously consuming online media and making purchase and employment decisions that align with their values, including a desire for more equity, sustainability, transparency, and accountability in business practices, as well as economic opportunity and career growth. And they want to protect and enhance their own well-being even as they seek to achieve these principles.

Our industry – with our flexible, entrepreneurial work environment, supportive community, continuous learning and growth opportunities, and commitment to inclusivity and green initiatives – is uniquely positioned to appeal to these emerging leaders.