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Every election year provides big opportunities for political promotional product sales. In fact, in the last few decades, political marketing has become a multibillion dollar industry. Campaign managers and strategists have found candidate “swag” to be a powerful branding tool that can boost their entire platform, not just increase a candidate’s name recognition. (1)Political branding has been around for centuries, but in more recent elections, digital technology and social media have taken thin …

One question that we’re hearing a lot lately is, “Other than PPE, what kind of products are selling right now?” It’s not surprising since the promotional product industry – along with almost every other business sector – was turned upside down due to COVID-19.According to PPAI, in addition to PPE-related items, employers will need signage to promote social distancing and healthy practices. Companies will also need promotional items that let people know they are open and show appreciation to esse …

Coronavirus has impacted every aspect of daily life, and one area where it has created a lot of questions is higher education. Both institutions and students alike are uncertain about what learning will look like in the months and years ahead.Despite confusion, the Education and Collegiate market – or any business looking to connect with the student crowd – can use current trends to make the right impression. Here are some of the trends that organizations are embracing in the new normal tha …

BIC Graphic NA is pleased to announce a new and exclusive supplier partnership with ORCA (Outdoor Recreation Company of America). Founded in 2012, ORCA was created by outdoor enthusiasts for outdoor enthusiasts with the goal of creating an American made, roto-molded cooler that could beat out all the rest. This new partnership adds hard-sided coolers to BIC Graphic’s extensive assortment of products that enhance time spent outdoors.Every ORCA® cooler is USA-made, certified bear proof and backed …

Summer has arrived with great new items for June! Check out USA-made, hard-sided coolers from our latest brand partner, ORCA. Plus new PPE-related items, single-use drinkware and print materials to help businesses reopen safely. …