5 Big Brands That Nail the Use of Promotional Swag

Promotional products are a must-have if you want to get your company name out in the world and recognized. Whether you're bringing them to trade shows or using them for social media giveaways, having some company swag comes in handy in so many ways. 

Stuck on how you can use promo items to your advantage? See how these popular companies use promotional products successfully, and what we can learn from them.

Apple - It Pays to be Consistent

We’re all aware that Apple has some dedicated fans out there. They make promoting their brand easy with Apple logo stickers, but these are more than just a fun and affordable promo product choice. By using the stickers consistently over the years, Apple has created their own small tradition to share with customers. How thrown off would they be if they didn't get an Apple sticker with their purchase today?

Moz - Have Fun with Promo Items in Action

“moz-robot” by Yoel Ben-Avraham. CC 2.0

From fun sunglasses to t-shirts and notepads, Moz has wisely invested in a range of company swag. One tip to take from them: have fun with the people enjoying your promo items. Moz doesn’t just provide products for their fans, they celebrate the ones who use them. Just check out their Moz Swag in Action Pinterest board. Who wouldn’t take a picture wearing your t-shirt for the chance at a little 15 minutes of fame? 

Nintendo – Use What Makes You Unique

When the Wii launched, Nintendo of America used the system’s unique remote to their advantage. They created a flashlight keychain replica of the remote as a way to promote Nintendo Power Magazine. They offered the promotional keychain on their websites as a free gift with a subscription. What happened next? Magazine subscriptions spiked, and the keychain was so favorable with fans that they continued to sell well after the promotion ended. 

Monster Energy – Offer Items with Value

Today, Monster Energy is one of the most well-known brands in the energy drink market. But how did they get there? Working with a marketing team, they created a campaign geared towards their target audience of 16-25 year olds. From sporting events to college campuses, they showered their audience with the promotional products that would appeal to them the most: t-shirts, beanies, wristbands, drinkwear, etc. The big takeaway here? The best way to establish brand loyalty and awareness with promotional products is to ensure that they are valuable to your customers. 

Buffer – Make it Personal

Buffer nails their use of promotional items.They don’t just throw their fans some stickers or t-shirts, they take it to a personal level with handwritten cards, little gifts inspired by conversations with Twitter followers, and more. Check out their post on Buffer swag to see how they go above and beyond to reinforce brand loyalty.  

If you’re having trouble coming up with new ways to use your promotional products, look to companies like these for inspiration!